Founded in 1906, Mizuno is sporting goods company focusing primarily on baseball, softball, volleyball, running and golf apparel and gear.
Looking to increase brand awareness for their 10's of thousands of retailers, target higher converting keywords that their ideal customers are searching for, while also increasing traffic and website revenue.
After partnering with Mizuno, the first order of business was auditing the site with the TitanBOT technology and addressing any outstanding issues from the previous agency. From there, we aggressively targeted individual product pages and targeted keywords that were converting well on paid media and that were within striking distance of page one (ranked on pages 2-10). In addition, our team consulted on Mizuno's content strategy to help solidify the new strategy.
After resolving some residual issues, we began to see increases in rankings, which eventually led to increases in organic traffic. The road to strong gains was a tedious one, but traffic eventually started to grow. Today, the site is thriving and Mizuno continues to hit lofty revenue growth goals!
increase in organic traffic
increase in organic revenue